President, Founder and Big Cheese
Steve’s the boss and the mad genius who founded this company almost a decade ago (1999 to be precise). Don’t let his surfer-dude lingo or Hawaiian shirts fool you: he’s anything but laid back when it comes to figuring out ways to give his members more of what they want and devising new ways to give them a competitive edge. Like most great ideas, Steve took an existing concept and decided to make it better. His idea to build an organization of well-trained business owners of the highest integrity was based on his experience of seeking care for his aging grandmother, who could no longer live independently in her home. It bothered him that were so few options for her, and the providers he did speak with left a poor impression on him. Aging happens to everyone and so he knew that he couldn’t be the only one to go through this frustrating experience. Steve being Steve, he decided to do something about it and formed The Senior’s Choice membership organization. 
We’re not really into fantasy role-playing, but if members had to choose one fictional heroine to describe AnNita, it would be Galadriel the Elf, or Lady of Light, who gave Frodo the light of Earendil to light his way on his dangerous journey to Mordor. OK, she may not have pointy ears, wear a tiara or speak with a British accent, but her training and mentoring does illuminate the path for members and help them navigate any obstacles they may face. Plain and simple, she’s a real flesh-and-blood heroine to them. Her wisdom, kindness and patience give new members the information and confidence to succeed as business owners in what for many of them is a new industry. And veteran members continue to seek her counsel when the need arises. I guess all that knowledge comes from her years of running her own senior care company. Where did you think it came from? After receiving her counsel, there’s only one thing to say to AnNita: “Le hannon” (that’s “thank you” in Elvish).
Pete was one of the first people to join Steve on his mission to develop a membership organization of the highest caliber. As a nationally recognized and widely sought-after sales trainer, Pete’s job is to give members the skills, technique and self-confidence to start growing their business on day one. And it works. Even the most demure members leave his training sessions with an abundance of self-assurance they didn’t even know existed within them. Pete's in-depth knowledge of the senior care business, combined with his background as a sales trainer, give members the structure and confidence they need to develop the all-important referral relationships that are the key to their company’s long term growth, and also explains why Senior's Choice members get out of the gate faster than their peers. Also, it’s worth noting that the name “Peter Droubay” has the exact same number of syllables as “Robert Goulet.” Not sure why that’s worth noting, but we noted it.
You won’t find a beehive hairdo with silver streaks on Nona…just pretty blond curls. When she decided to help Steve create a great senior care membership organization, she knew her accounting, administrative and training skills were going to be tested as never before. It was one thing to keep up with Steve's internal motor, which never seems to run out of gas, but it was quite another thing to help lay the financial blueprints for getting the company off the ground and moving it forward through its continuous growth. 
Lindsey is in the thick of everything that happens at The Senior's Choice and is one of the organization's most visible faces. When she's not sending out weekly announcements from "TSC Mission Control," collecting data from members, or posting new resources to the download board, she's organizing the next training event and fielding members' requests for information. On top of that, she also has the pleasure of managing Steve's busy schedule. To say that Lindsey’s days are very busy is an understatement, but she takes everything in stride and never loses her smile. Her knowledge of TSC's vast library of manuals, training tools, systems and resources makes her invaluable to the membership and explains why she’s at the top of everyone’s speed dial (sorry ‘bout that, Poison Control). Lately, Lindsey seems to have developed a Texas accent, although we can’t imagine why. So don’t be surprised if she slips a “Howdy” in there or refers to you as “Y’all.” Just accept it. We have.
Oliver is the editor-in-chief of the company newsletter CHOICES, which he confidently claims to be informative, funny and cutting-edge – although its readers claim it to be merely educational and witty. Simon Cowell, meanwhile, has mercilessly called it “boring” and “dull.” Among his many other responsibilities, Oliver is always seeking out new business development opportunities on behalf of the membership that will help them find more clients and generate new streams of revenue. After all, helping members achieve success is priority #1 around here. Oliver is continuously developing The Senior’s Choice brand and thinking of innovative things for the company website, like the “Vote for Your Favorite Idol” poll, which was a huge hit with the membership until FOX network executives threatened to slap him with a breach of copyright lawsuit. He also writes press releases, internal memorandums, and works on top secret marketing and sales projects for Steve. Having worked at a non-medical home care company himself, Oliver knows a lot about the senior care business, too. And since he also spent several years as the Membership Director for another senior care organization, he has loads of experience helping and assisting members with all of their needs. Oliver speaks German fluently so greet him with a friendly “Guten Tag” or even a friendly “Hello.” He’s liable to answer to both. Also, stay tuned for his forthcoming addition to the website: a “Deutschland sucht den Superstar” poll (are there copyright laws in Germany?).
We just call him “Allan B” or “Mr. Allan” since no one besides him can pronounce his last name. If you haven’t met Allan yet, you soon will. He’s our man in charge of sales, and like a good bouncer at the hottest nightclub in town, no one gets through the door without talking to him first. Allan’s job is to give a warm welcome to everyone who contacts us and to send them an information kit. He’ll also probably ask a few harmless questions, too, most likely about the research you’ve done so far and how soon you’re looking to get started. Later on, he’ll follow up with a phone call or two, just to make sure you received his email or package in the mail, and to set up an appointment for you to speak with Steve. If Allan calls you, be sure to answer the phone and say hi to him. You’ll make his day. Please Note: The Senior’s Choice is hereby indemnified from any pulled muscles or mental trauma which may result from attempts to say his last name. 
Myrna’s a Big Apple transplant who fell in love with Southern California one Spring Break and never left. She greets every caller with a friendly “hello” and then directs them to the right person. In her free time, Myrna enjoys snowboarding, watching kung fu movies and identifying different marine species from her office’s coveted view of the Pacific Ocean and Dana Point marina. If given the chance, Myrna will enthusiastically debate the differences between seals and sea lions. So we’re warning you: don’t give her that chance.
Danielle CarpenterDanielle’s the new girl at the company and we won’t let her live it down. Although she’s been with us for quite a while, we still like to refer to her as “Hey, you” and “New Girl” and, on rare occasions, “Danielle.” She’s a whiz with numbers and gets her kicks from working on Excel spreadsheets (seriously), so if your ever having trouble crunching the numbers on your cash flow statement, she’s the one to go to. When you speak with her, maybe you’ll guess that hers is the alluring voice of our telephone menu system. Prrrrrrrrr.
Matt is the brainchild of one of TSC’s most successful members, Don and Sally Olin of Partners In Care. He not only helped them establish their business when it was just an idea on a piece of paper, he also helped it reach its current stratospheric height through his tireless marketing and public relations initiatives – skills which now benefit the entire membership. Matt’s ability to analyze any situation and recommend the correct course of action is one of his biggest strengths, which helps him in his position of co-editor of CHOICES, where he plays the role of the mysterious “Dear Doctor” who answers readers’ Private Duty questions. Matt lives a strangely eclectic life – helping to build home care companies, producing professional theatre, and even playing in a rock band that has shared stages with such artists as Cinderella, REO Speedwagon, Blondie and, oh yeah, A Flock of Seagulls. Honestly, we couldn’t make that up. Which finally explains why, during company meetings, he’s always suggesting that “it’s time to bring this ship into the shore and throw away the oars forever."