According to the most recent available figures, there are around 4.5 million people currently receiving home care in the US. Frustratingly, this doesn’t mean it’s always that easy to find clients as a private home care provider.

If you are qualified to provide private home care, chances are your work week looks pretty busy. On top of looking after your private home care clients, mounting an entire marketing strategy can seem like a daunting task. You’d like more work but it can be a challenge to find it.

If this sounds like a situation you’re in, then this is the perfect guide for you. Read on for five tips to find more private home care clients now.


One of the most effective ways to spread the word about your business is… well… through words! WOMM stands for the word of mouth marketing and it’s a great way to get your name out there.

Clients and customers trust recommendations from a friend, and that’s essentially what WOMM is. Encourage your clients to tell their friends about your service.

2. Google It

Another powerful tool when it comes to winning new clients is Google. Nowadays, it’s pretty much a given that someone will Google a product or service before trying it out.

You can leverage this fact to your advantage by cultivating a collection of stellar online reviews. Encourage your clients to leave a review (or have a family member help them to do so) about your business to boost your profile online.

3. Do an Amazing Job

The two above strategies both hinge on one important factor: your clients’ satisfaction with the work you do.

If you’re not providing amazing private nursing care, then your clients aren’t very likely to recommend you to a friend or leave a positive review online. Sometimes you just need to let your work speak for itself and the rest will follow.

4. Create an Online Presence

Google reviews are an amazing way to kick off your online presence. But if you want to make a splash online, there is more you can do.

Create a website for your business so people searching for caregivers in your area will be able to find you. You can also use simple digital marketing tactics to improve your chances.

5. Call in the Professionals

If you’re struggling to find new clients and aren’t quite sure where to begin, then there’s always the option of working with a membership program.

An organization like The Senior’s Choice can provide you with the support and resources necessary to grow your business exponentially.

Win More Private Home Care Clients Today

Growing a private home care agency can come with lots of challenges. That’s why it’s always a good idea to have someone in your corner you can turn to for advice and support.

Become a member of The Senior’s Choice today and open your business up to a world of opportunity.

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