The Nation’s Largest Network of

Senior Home Care Providers

Over the past 20 years, we have helped nearly 700 home care businesses to achieve success through our proven operating systems, marketing materials, sales training, financial benchmarking data, proprietary caregiver training tools, and unsurpassed support.

Our Story

For over 20 years, The Senior’s Choice has trained and supported countless individuals helping them to establish nearly 700 private duty home care agencies in their own successful senior care markets worldwide. That’s why we are proud to be the nation’s leading membership network of senior home care providers. Our proven operating systems, marketing materials, sales training, financial benchmarking data, proprietary caregiver training tools, and unsurpassed support have helped our members become the providers of choice for their clients and referral sources.

Steve is the President & Founder of several companies including The Senior’s Choice, The Dentist’s Choice, and Hallmark Homecare. Steve is a successful entrepreneur having built and operated 5 different companies over the past 30+ years. Prior to that, he was a practicing CPA with Arthur Young & Co., the predecessor to Ernst & Young. He is a frequent guest lecturer and presenter on developing and operating senior care companies and issues facing the elderly and their families. Steve is a dedicated family man and enjoys spending time with his wife, Nona, staying active in several sports, and spoiling his beautiful grandkids.

Meet Our CEO

Gary is an entrepreneur by heart. Growing up in Colorado, he started a marketing company at age 25. The business thrived by expanding services, acquiring its competitors, and adding Fortune 500 companies to the customer base. After selling the company, he relocated to Michigan so his wife, Kim, could be near her family. At this time they experienced firsthand the challenges of finding quality homecare for Kim’s grandmother, GiGi. Unfortunately, GiGi fell down the stairs of her home and passed away quickly. Shortly after this tragic event, Gary felt an increased desire to help others, and the entrepreneurial bug bit again. He wanted to start his own home care agency that provided care at a higher standard than he’d experienced.

After finding The Seniors Choice in 2008, Bayside Home Care was launched and still operates and grows today. Gary is now the CEO of The Seniors Choice, the company that helped bring him success as a home care business owner. “Over the years, I’ve often observed The Seniors Choice helping fulfill the dreams of those wanting to be successful home care business owners. When I was offered the opportunity to become CEO, I was honored and jumped at it. I love our membership model and our members!”

Stephanie Strohl
VP of Member Success

Stephanie has a bachelor’s degree from Michigan State University and a master’s from the University of Utah. For 20 years, she was the Executive Administrator for a multi-million-dollar homecare company where she was responsible for the entire operation as well as the growth of the company…

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Angelica Sanchez
Business Coach

With 20 years of experience in healthcare, Angelica views her work as a focused mission to serve others, especially older adults. Interestingly, the evidence of her success is expressed not only by grateful clients but also co-workers who attest to spot-on assessments and our members lean her extensive years of experience…

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Kelly Glennon
Membership Development

Kelly was raised, in part, by her grandparents and developed a love for her elders at an early age. She wanted to make this passion her career and has a bachelor’s degree in Health Services Administration with an emphasis in Gerontology. Initially, she focused on roles in senior care facility settings…

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The History of

The Senior’s Choice

The Senior’s Choice began in 1999, and since then we have grown into a global family of premier senior home care providers.

Webinars & Free Resouces to Grow Your Home Care Business

For more information about our membership, enjoy our webinars, podcasts and tool downloads.

Free Tools