The Senior’s Choice April Connected Call: Learning to Use Facebook Ads for Recruiting

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The caregiver crisis is real.  Join us for our April webinar/connected call at 10 am PST, to learn how to survive the crisis by putting together Facebook ads.

The call will feature John Bradshaw, our member from Georgetown Home Care and  Jason Chagnon from Home Care Marketing Pros. They will provide insight and training on “How to Survive the Caregiver Crisis: Using Facebook Ads to Scale Recruiting for Your Home Care Agency”.

John has been a long time member of The Senior’s Choice. He started Georgetown Home Care in 2012. He has been hiring 30% of his caregivers from his Facebook ad campaign.

Jason owns Home Care Marketing Pros, a digital marketing company that helps home care companies grow their business by attracting more clients and caregivers. Jason will talk about:

PPC (or pay-per-click advertising) is an ideal tool for lead generation and recruiting. And it can be used (COST-EFFECTIVELY) to keep your company top-of-mind!
Learn how you can get in front of the right people at the right time with Facebook…and attract more active and passive job seekers.
In this presentation, you’ll learn:

  • What PPC advertising is
  • The different options for PPC on Facebook
  • How you can best use PPC for recruiting
  • How to figure out which type of campaign is right for you
  • How PPC fits with your other marketing & sales initiatives

This webinar is for The Senior’s Choice members only. For more information on how to become a member go to:


Jason Chagnon               John Bradshaw

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